Medical reputation management has risen to become one of the top concerns psychiatrists have when it comes to effective marketing. With medical rating and review websites plus the overall exposure mental health practitioners have online, reputation management is an important topic.
Let’s start with the when. Reputation management can be handled in-house by just investing about half an hour every day. Initially, you will need to invest more in terms of time and money such as when setting up your social media profiles and claiming your profiles on third party rating sites. However, once those profiles are set up, it’s fairly easy to set up a timetable of what needs to be tackled each day or week. With a timetable or calendar, you can manage the simpler parts of reputation management. However, if your practice has multiple locations with multiple practitioners, then things get trickier. In addition, if you handle high profile clients, you may need to hire a professional to manage your reputation.
Hiring outside help to assist with your reputation can be both exciting and daunting. In the first place, there are so many places to hire cheap talent from it’s tempting to just jump in. But as results often show, the cheap option can turn out to be a waste.
No reputation that stands the test of time is built overnight. If you need help, look for someone who implements organic strategies on how to build your reputation one solid step at a time. Hiring a reputation management consultant may require a few interviews. Examining a professional’s strategies and approach before hiring them should give you a good idea of what they are bringing to the table. That said, hiring a consultant does not mean you stand by the side lines; you will need to work with them and provide the input required to bolster your physician reputation online and offline.